Using Google Analytics 4
https://www.pluralsight.com/courses/using-google-analytics-4 by Doru Catana Mod 1: Course Overview Course Overview Mod 2: Why Use Google Analytics 4 Why Use Google Analytics 4 and What's Different GA4 has moved from session based to event based model additional information on how GA4 differs from previous versions Course Overview Setup Prerequisites Mod 3: Setting Up Google Analytics Account Structure and Tracking Methods Identity Spaces: How Google Analytics Tracks You you google account cookies personalized user id from the site Setting up GA4 Tracking Benefits of Using Google Tag Manager makes creating custom events easy discusses chrome extension for google analytics Mod 4: Understanding Reports Reporting Overview and Segmentation google provides a demo google analytics account for playing around with in reports, you can add Comparisons, Filters Acquisition - Traffic Channels and Sources first time visitors to your site are under User Acquisition traffic acquisition ...