Using Google Analytics 4

https://www.pluralsight.com/courses/using-google-analytics-4

by Doru Catana


Mod 1: Course Overview

  1. Course Overview

Mod 2: Why Use Google Analytics 4

  1. Why Use Google Analytics 4 and What's Different
    • GA4 has moved from session based to event based model
    • additional information on how GA4 differs from previous versions
  2. Course Overview
  3. Setup Prerequisites

Mod 3: Setting Up Google Analytics

  1. Account Structure and Tracking Methods
    • Identity Spaces: How Google Analytics Tracks You
      • you google account
      • cookies
      • personalized user id from the site
  2. Setting up GA4 Tracking
    • Benefits of Using Google Tag Manager
      • makes creating custom events easy
    • discusses chrome extension for google analytics 

Mod 4: Understanding Reports

  1. Reporting Overview and Segmentation
    • google provides a demo google analytics account for playing around with
    • in reports, you can add Comparisons, Filters
  2. Acquisition - Traffic Channels and Sources
    • first time visitors to your site are under User Acquisition
      • traffic acquisition referrers to all traffic, new and old users
    • First user default channel group is the first session of a user
    • Session default channel group is the last session of the user
    • Engaged Session
      • When a session is longer than IO seconds, has a conversion event happen and at least 2 pageviews.
  3. Engagement - User Interaction in GA4
    • Events: The Core of GA4 Tracking
      • Automatically collected events
      • Enhanced measurement events
      • Recommended events
      • Custom events
    • Conversions are simply Events marked as conversions 
  4. User Demographics and Tech
Mod 5: Explore: Templates, Techniques, and Use Cases

  1. Exploration Data
    • Exploration data is limited to your data retention settings
    • demo of building an exploration from scratch
    • shows how to create a custom segment 
  2. Funnel Explorations
    •  Funnel: A way to visualize the steps users take towards completing a task
    • explains the Make Open Funnel setting
    • you will need to configure Steps to have to make sense to your business domain 
  3. Path Explorations
    • path explorations can be used to discover what actions your users are taking and see where they are going when browsing 
    • node types cannot be changed
    • you can work your way back from any event. try it
  4. Segment Overlap
Mod 6: Advertising: Channels, Attribution, and Monetization
  1. Get the Most Out of Advertising
  2. Attribution Models and Conversion Paths
  3. Ecommerce and Monetization
Mod 7: Configure: Events, Conversions, and Audiences
  1. Audiences
    • Audiences are not retroactive
      • they gather data only after you have created it
  2. Recommended Events
  3. Custom Events, Definitions, and Metrics
    • how to create a custom event based on URL and how to make it into a conversion try it
  4. Tracking Form Submissions in GA4
Mod 8: Admin and Product Integrations
  1. GA4 Settings, Features, Roles, and Account Access
  2. Data Settings
  3. Product Links in GA4
Mod 9: Going Pro
  1. Course Summary
  2. Moving Forward

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