SEO Strategy: Link Building

https://www.linkedin.com/learning/seo-strategy-link-building

by Paddy Moogan

Introduction

  1. Leveraging link building in your SEO strategy

1. The Importance of Link Building for SEO

  1. Navigating the link-building landscape
  2. How link building fits in your overall SEO strategy
  3. Why links became such a strong ranking signal
  4. Chapter Quiz
2. The Fundamentals of Link Building for SEO
  1. The anatomy of a link
    • in addition to rel='nofollow', you can use rel='ugc' and rel='sponsored'. ugc refers to links to comments in an article or a form post
  2. What you need to know about PageRank
  3. What makes for a good and bad link
  4. How to analyze a link profile
  5. An overview of link-building tactics:
  6. Good and bad
  7. Chapter Quiz
3. The Link-Building Process
  1. What makes your link worthy?
  2. How to find websites that may link to you
  3. How to contact websites for link building
  4. An introduction to content-led link building
  5. How to use guest blogging correctly
  6. Local business link building
  7. Chapter Quiz
Conclusion
  1. Getting started on your link-building journey

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