SEO Fundamentals

https://www.pluralsight.com/courses/fundamentals-seo

by Paul Wilson

Course Overview

  1. Course Overview

Introduction to Lean SEO

  1. Introduction
  2. Module Overview
    • validate your seo efforts using LEAN SEO
  3. Course Setup
  4. SEO Frameworks
    • SEO Framework: "An SEO framework is as a repeatable system that guides you in building, validating, and expanding your SEO efforts."
  5. The Lean SEO Framework
    • Lean SEO steps:
      • research
      • create
      • test
      • measure
      • scale
  6. Benefits of the Lean SEO Framework
  7. Module Summary
SEO Discovery
  1. Introduction
    • SEO discovery is not part of LEAN Seo
  2. Website Exploration
  3. Website being Discovered
  4. Google Search Console
    • if you have an xml sitemap, submit it to Google Search Console
  5. Google Analytics
    • analytics intelligence: allows you to get insight into your website by providing prompts
      • - show me pages with the highest bounching rates
      • - what is my worst loading page?
      • - etc ...
  6. Search Results
  7. Search Operators
    • redirects can play an important role within SEO
    • text search operator: intext
  8. Search Operators
  9. Sara's Case Study
  10. Website Purpose
    • use case for a subdomain
  11. Competitive Health Status
  12. Competitive Metrics
  13. CHS Survey
  14. Data Driven Approach
    • four areas to consider
      • Content focus, content depth, page strength, domain strength
  15. Competitive Metrics
  16. MozBar
    • a chrome extension
    • shows page authority, domain authority, spam score
  17. Google Keyword Planner
    • you can search keywords by url
    • it give you insight into how google views your site
  18. Screaming Frog
  19. Connecting the Data
  20. SEO by Industry
  21. Conclusion
Conducting Content-driven Research
  1. Introduction
  2. Phase I: Research
  3. Retiring Keyword Research
  4. The Search Demand Curve
    • Two Schools of SEO Thought (Both are time consuming and risky)
      • Build backlinks to rank on head keywords
        • - head strategy might be too competitive
      • Build content to rank on longtail keywords
        • - longtail strategy might not have enough traffic
  5. The New Approach: Content-based Research
  6. Phrase Based Indexing
    • The Problems with Latent Semantic Indexing
      • LSI is an erroneous SEO belief that search engines use algorithms to learn a wide variety of related synonyms based on keywords.
    • phrase based indexing is not the same thing as latent semantic indexing
  7. Introducing Content Types
  8. Finding Content Types
  9. Approach #1: Google Suggest
  10. Approach #2: Your Website
  11. Approach #3: Successful Websites
  12. User Intent & Content Types
  13. Intent-phraseology
  14. Keyword Intent
  15. Content Intent
  16. Action Items
  17. Module Review
Running Your SEO Experiment
  1. Introduction
  2. Revisiting CHS
  3. Phase 2 Create
    • In the lean SEO framework, targeted, high-quality content is the right content
    • use content that is doing well in search results but do it better
  4. Understanding MVCs
  5. What MVCs Are Not
  6. Tactics to Develop MVCs
  7. Tactic #1: Popular
  8. Tactic #2 Expert-based
  9. Tactic #3: Vuration
  10. Thoughts on Al
  11. Minimum Viable Optimization
    • You title should have a strong call to action to entice people to click
  12. Google Expectations
  13. Adapting the Lean SEO Framework
  14. Fixing Relevancy
  15. Fixing Authority
  16. Phase 3: Testing
  17. Actions Items
  18. Module Summary
Data-driven Decision Making
  1. Introduction
  2. Phase 4: Measure
  3. Increased Visibility & Targeted Traffic
  4. User Engagement
  5. Conversions
  6. KPIs- Make a Wish Foundation
  7. KPIs- Devin Super Tramp
  8. KPIs- Underground Anime Crew
  9. PPS Meeting
  10. Pivoting
  11. Persistance
  12. Scaling
  13. Phase 6: Scaling
  14. Content Enhance
  15. Content Flow
  16. Content Amplify
  17. Module Summary

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